Before delving into the core elements of E-marketing and unraveling the basic activities associated with marketing, it’s imperative to clarify foundational concepts essential for anyone venturing into the field of marketing.
Marketing Isn’t Limited to Advertising:
In his seminal work “Kotler on Marketing,” Philip Kotler dispels the common misconception that marketing and selling are synonymous. While selling is a component of marketing, the latter encompasses a broader spectrum. Some businesses erroneously believe that achieving desired volumes is solely possible through direct mail trade. However, successful marketing demands a multifaceted approach, utilizing various strategies beyond direct selling for sustained success.
Marketing Isn’t Just Sponsored Posts:
Many companies engage in producing flyers and sponsored posts to showcase their benefits. However, it’s crucial to recognize that such promotional activities, while significant, are just one facet of a comprehensive marketing plan. True marketing involves the amalgamation of numerous critical components.
Marketing Is Not Entertainment:
Contrary to misconceptions, marketing is not synonymous with the entertainment industry. It’s a serious and strategic endeavor aimed at achieving specific business goals. Marketers operate in a realm where creativity meets strategy, focusing on delivering value rather than mere entertainment.
Unveiling the Elements of E-Marketing
At the core of E-marketing lies the product, a pivotal element. It constitutes any good or service a company provides to its customers. For successful marketing, the product must offer tangible benefits or create a perceived desire in consumers. Providing comprehensive information about the product is crucial for successful marketing implementation.
Promotion stands out as one of the most critical elements in marketing. It encompasses sales promotions, advertisements (TV, internet, print media, billboards), and public relations. Public Relations disseminates press releases to various media outlets, while sales promotion includes activities like trade shows.
The location component signifies where the product is stored or manufactured. The internet has revolutionized selling and distributing products, enabling businesses to reach a global audience. The location strategy extends to choosing platforms for advertising, such as radio, commercials, magazines, and online ads.
People constitute the fifth essential component in marketing, complementing the four aforementioned essentials. The success of the marketing process hinges on individuals’ ability to implement strategies effectively. Recruiting, training, monitoring, and reviewing the team are crucial steps in ensuring the marketing team is equipped to deliver.
The E-Marketing Process
The E-marketing process is an administrative and social endeavor facilitating consumers’ access to goods, services, or ideas. It involves concerted efforts to ensure the seamless arrival of products to consumers, generating social and economic benefits for producers, consumers, and society at large.
Partnering with Rageh Advertising and Digital Marketing Agency
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