Content marketing is a marketing technique in which companies publish content that will drive traffic to their website, increase brand awareness and provide relevant information to potential customers.
A good content marketing strategy takes into consideration SEO because, without it, the beautifully created content wouldn’t be seen by anyone online. Time and money invested in great content will not produce results if it’s not optimized well for search engines.
- High-quality content is when it matches customer search queries and their interests.
- Content has to include the keywords wanted in sufficient amounts.
- There has to be enough content to answer the queries.
- Content has been created with real goals in mind.
- For example, the SEO of a product page will be different than the SEO of a blog page
- Always create evergreen content when it’s possible.
- SEO is never an instant process, and it requires time, therefore evergreen content is the way to go when suitable and possible.
- Improving the mobile experience of the content.
- The percentage of mobile searches is very high and still growing, and ignoring it will lower results.
Search engine optimized content provides more organic traffic to websites in the long term when done correctly. For example, blogs that solve problems and questions could bring most of the online traffic long after they’re published.
Always produce engaging content that helps your customers stay on the website for longer, thus increasing search rankings.
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