SMS Marketing

SMS marketing has been around for well over a decade and is only growing as a marketing channel. This is because of several unique benefits and uses. Besides promoting your brand, text message marketing can help your customers and improve your internal messaging.

What Is SMS Marketing?

SMS marketing means using text messaging to send promotions and other messages to customers for marketing. These can take the form of promotional messages informing customers about upcoming sales, new products, and other opportunities, or transactional messages which are sent as part of customer interactions such as purchasing or creating a support ticket.

As a result, text message marketing has a wide range of potential uses, from promoting your sales and new products to improving customer service and generating fresh leads.

How does SMS Marketing work?

When a customer texts a keyword to a dedicated short code, he’s opting in to a specific SMS marketing campaign. So, SMS marketing starts when a customer voluntarily sends the message (opt-in to your campaign), and his number is added to the database. Once this is done, other marketing messages, alerts, or business updates can be sent. This process stops if a user decides to unsubscribe (opt-out) or if a company/brand decides to terminate a specific campaign or to stop using SMS marketing for advertising purposes.

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