What is an organic result?

Organic search results are the unpaid listings that appear on a search engine results page (SERP). These results are based on factors such as relevance to the user’s search query, incoming links, valid search engine optimization (SEO) efforts and domain authority. Organic search results don’t contain ads and differ from paid search results, which are also known as pay-per-click advertising. Advertisers can’t buy organic search results.