How to ensure return on investment from your email marketing campaigns?

Ask yourself these 9 fundamental questions to see if you have had everything right before clicking that send button.

1. What are my email marketing goals?
2. Is this the right time?
3. Is my email content relevant to customers?
4. Do I email them too often?
5. Are my email visuals good enough?
6. Can my email subject catch recipients’ attention?
7. Have I included a call to action?
8. Does my email look spammy?