Online reputation management (ORM) means taking control of the online conversation. Proactive techniques and strategies ensure that people find the right materials when searching for your brand on the Internet.
Online reputation management aims to create balance, remove or suppress negative content, counteract misleading trends, and make a positive first impression online.
Your online reputation is the confluence of every piece of information about you on the web. This information comes together to form an opinion in a person’s mind about you or your brand, whether positive or negative. The easier it is to find the information, the more impact it will have on your reputation.
The primary platforms that define your online reputation include:
- Google Search
- Google Autocomplete
- Online reviews on platforms like Yelp, Google Reviews, BBB, and Glassdoor
With Online Reputation Management, we work hard to make all of the positive information easy to find. At the same time, we use many different strategies and tactics to diminish the visibility of negative content, or in some cases, remove it from the web altogether. The result is a positive online reputation because when people search for your name or brand, they immediately find positive content.
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