Knowing When to Bring in a Specialist for Marketing Success

Is your company gearing up for a new venture? Whether it’s delving into demand generation, program management, community management, entering new markets, or exploring a fresh selling approach, you might find yourself lacking the precise skills needed to kickstart and scale these initiatives. Whether you’re part of a burgeoning startup or a global enterprise, the ideal individual to spearhead your planned endeavor might not be within your current team.

The choices ahead of you include hiring a new employee, tasking existing staff with the challenge, or opting for high-level, short-term expertise to propel your project forward. The last option stands out as the one providing targeted proficiency and effective execution within a tight timeframe.

Your Ace for Getting Things Done

EM specializes in connecting you with marketing talent that epitomizes “get stuff done” (GSD). These consultants are not only seasoned experts but also exceptional executors.

Whatever novel challenge you’re contemplating, our consultants have likely tackled it before, often for major and innovative companies. Their wealth of experience enables them to assist you in crafting a strategy, turning plans into reality, and ensuring team buy-in. They can even serve as program managers for extensive initiatives, ensuring alignment among various components and stakeholders. Post-launch, they can guide you in setting up long-term success, even assisting in hiring a permanent employee to manage the project.

The speed and efficiency with which they operate stem from their ability to commence work immediately, coupled with the level of experience required to hit the ground running. This is why GSD consultants are your covert weapon for launching something new.

Hit the Ground Running with the Right Expert

In these instances, the companies needed experts to start immediately, provide high value, and then move on after achieving goals. This approach allows companies to subsequently bring in more affordable permanent employees to manage the ongoing programs or initiatives.

Senior-level consultants are not intended for full-time roles due to their cost, making them ideal for short-term, strategic projects. Their higher hourly rates or per-project fees are offset by the cost savings associated with not having to recruit, train, onboard, or provide benefits to a full-time employee. Moreover, they deliver immediate results.