No doubt, Influencer Marketing can do wonders if you do it the right way. It was only limited to celebrities and famous personalities in the past few years. However, with valuable content and proper strategy, anyone can ace Influencer Marketing.
Yes, with the rise of social media platforms like TikTok, YouTube, and Instagram, there is a rise in so-called social media influencers. Now the market is saturated, and everyone is claiming to be a social media influencer.
To put it simply, an influencer influences others (audience) through their content. At a fundamental level, influencer marketing is a kind of social media marketing that generally uses advertising and products mentioned by influencers.
In influencer marketing, the influencer mainly works/collaborates with a brand to promote something to their audience. Also, celeb endorsements were the original form of influencer marketing.
Nowadays, social media influencers with a niche audience perform the best when compared to a broad audience influencer. The thing is, these niche-specific influencers have a dedicated fan following and an engaged audience.