Content marketing is a marketing technique in which companies publish content that will drive traffic to their website, increase brand awareness and provide relevant information to potential customers.
A good content marketing strategy takes into consideration SEO because, without it, the beautifully created content wouldn’t be seen by anyone online. Time and money invested in great content will not produce results if it’s not optimized well for search engines.
Search engine optimized content provides more organic traffic to websites in the long term when done correctly. For example, blogs that solve problems and questions could bring most of the online traffic long after they’re published.
Always produce engaging content that helps your customers stay on the website for longer, thus increasing search rankings.