Who is running PPC campaigns?
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There’s a method to the madness of running PPC campaigns and it takes a good deal of knowledge to run a smooth and profitable campaign. It is highly advisable that an expert be the only one who runs your campaign(s) on a full-time basis. Whether that’s in-house marketer or a fantastic search marketing agency that handles all of your PPC ads, it’s not something that you can competently do alone just “guessing.” All of this means adding more to your investment your campaigns.