How can we increase delivery rates in email marketing?

How can we increase delivery rates in email marketing?

  1. Authenticate your email domain.
  2. Maintain proper IP allocation.
  3. Perfect the opt-in process.
  4. Write non-spam my subject lines.
  5. Provide a preference center.
  6. Keep clean lists.
  7. Avoid spam traps.
  8. Send email that people love.