Navigating In-Between: Practical Approaches to Re-Engagement
Have you recently faced the challenges of a significant tech industry layoff or concluded a consulting project, finding yourself in the uncertain in-between phase? Here are practical tips to re-engage and actively position yourself back into the job market.
Why Marketers Should Exercise Caution with Google’s Recommendations
As a performance marketing consultant deeply involved in optimizing Google Ads for clients, I frequently encounter Google’s automated recommendations. While these suggestions aim to enhance account optimization and boost return on investment (ROI), it’s crucial for marketers to recognize that not all recommendations align with their best interests. Drawing from my experiences, some learned the hard way, here’s guidance on when to heed and when to dismiss Google’s advice.
Knowing When to Bring in a Specialist for Marketing Success
Is your company gearing up for a new venture? Whether it’s delving into demand generation, program management, community management, entering new markets, or exploring a fresh selling approach, you might find yourself lacking the precise skills needed to kickstart and scale these initiatives. Whether you’re part of a burgeoning startup or a global enterprise, the ideal individual to spearhead your planned endeavor might not be within your current team.
Anticipated Marketing Trends for 2024: A Futuristic Outlook
Gazing into the future is no easy feat, and while a crystal ball is absent from our toolkit, we can engage in some informed speculation about the marketing landscape in 2024. Drawing upon two decades of experience as a global marketer in the tech industry, particularly witnessing the ascent of Millennials, here are some visionary insights for 2024 and beyond.
Brand Voice: A Guide to Crafting an Irresistible Tone for Your Ideal Audience
Embarking on the journey to discover your brand voice is like unlocking the heart and soul of your identity. It’s not just a feature; it’s the very essence of your brand’s personality. Imagine being the visionary behind a revolutionary brand, armed with a striking logo, innovative products, and a clear vision. Yet, there’s something missing – that secret sauce that transforms your brand from forgettable to unforgettable.
Mastering the Essentials: 9 Content Marketing Skills for 2024 Success
As we navigate through 2024, the world of content marketing is evolving at an unprecedented pace. To stay ahead of the curve, content marketers must equip themselves with a diverse skill set that spans the ever-changing landscape of AI, audience dynamics, and strategic planning. Here are nine crucial content marketing skills to cultivate for success in 2024.
10 Content Ideas to Break Through Writer’s Block
Unearthing a truly unique content idea can be a challenging feat for content creators. The pressure to consistently deliver top-notch content can be overwhelming, especially when facing a blank page. If you find yourself stuck in the content creation process, fear not. This post is your guide to generating stellar ideas that can surpass your previous creations.
9 Crucial Content Marketing Metrics for Measuring ROI
Measuring the return on investment (ROI) of content marketing remains a challenging task due to the intricate nature of the customer journey. Understanding the significance of each customer interaction, especially with blog posts, can be elusive when gauging its impact on conversions. However, the ability to identify and capitalize on the most effective strategies sets apart good from great content marketers. While there’s no one-size-fits-all approach to track the value of your content efforts, here are some key content marketing metrics to consider, tailored to your business and goals.
Creating a Visual Brand Identity: Design Principles for Brand Awareness
In a world flooded with information, creating a lasting impression is an art—a symphony of visuals that resonate with your audience even before words are spoken. Welcome to the realm of visual brand identity, where every color, every shape, and every element whispers the essence of your brand. Join us as we dive into the design principles that weave together a tapestry of recognition, uniqueness, and emotional connection.
The Psychology of Virality: Understanding and Replicating Social Media Trends
In the digital age, where content can spread like wildfire, achieving viral status isn’t just luck—it’s a science. Get ready to unravel the intricate psychology behind the phenomena of viral content. Join us as we dissect the anatomy of social media trends, decode the psychology that drives shares and likes, and equip you with actionable insights to replicate the magic.