Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a main online marketing service that is sought by all sorts of companies in the modern day. SEO enhances the ranking of companies’ websites in search engines. An advanced place among search results can increase the website’s traffic, and higher traffic equates to higher exposure for your products/ideas, which ultimately yields more clients and more revenue.
GEM Agency is a leader in the race for more effective SEO techniques in UAE, GCC, and the Middle East.
Our SEO perfectly customizes your company’s websites, blogs, and press releases to rank well in search engines with steps that involve techniques such as:
- Reducing the client’s brand and business into a set of keywords that covers all the possible search phrases that the potential client is expected to use when searching for a seller.
- Perfectly filling the client’s website with a search engine optimized content written around the keywords created for this client.
- Ensuring the website is SEO friendly through link building, and articles, blogs, and press release promotion.
To harvest the benefits of SEO you need it to be handled by a professional e-marketing company with years of experience, a company that knows how to balance the popularity and competition of the chosen keywords, and knows how to strategically place them within text, while avoiding keyword stuffing and short-lived keyword popularity. Entrust your SEO needs to GEM and get a website built around a smart market and competitors analysis, with expertly chosen keywords, creative content, strategic link building, and many more.
Read further to find out more about What SEO is? Why should you invest in SEO? How to SEO, What’s so special about GEM’s SEO, and many more explanations of the terms mentioned above.
One of the big guns in the arsenal of online marketing. SEO by definition is “…the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and the more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers…”.
To translate that into English, the goal of a company’s website is to make the company accessible via the internet, and since search engines (Google, Bing, etc..) are today’s internet tour guides, EVERYBODY WANTS TO APPEAR FIRST IN SEARCH RESULTS! Or to put this in technical words: everybody wants to rank well in search engines. This is where Search Engine Optimization (SEO) service comes into play.
YES! The innocent looking search results displayed by Google have an interweaving network of well-studied and well-calculated SEO operations. Since business leaders started noticing the usefulness of good ranking on search engines, a race between developers has started for tweaking and modifying the ways a website is made in order to appear first in search results, and what started as a group of tricks and hacks to ‘game the system’ of search engines turned into an established profession. Today, SEO is an academic field taught at most universities and schools globally and SEO training courses are in high demand, it is now a career pursued with a department of SEO in every marketing company.
If websites’ SEO optimization was done correctly, it can increase the website’s traffic, and more traffic equates higher exposure of your products/ideas, which ultimately yields more clients and more revenue. A competently search engine optimized website will improve rankings, and raise brand awareness in search engines, An SEO service is an essential factor to achieve online presence, and a good SEO service will achieve a prestigious online presence, guaranteeing more sales.
Summary: To get better online presence and grow more sales, hire an SEO services specialist or an SEO agency.
Search engine optimization is what happens behind the curtains of the neatly ordered search results given by any simple Google search and behind the curtains of each and every website that ranks well in these results. Aspects of the SEO range from the words that fill your webpage to the other site links that can be found on this webpage, a good summary will be the following:
- To SEO you need to start with reducing the client’s brand and business into a set of keywords that covers all the possible search phrases that the potential client is expected to use when searching for a seller.
- Another step will be filling the client’s website with a search engine optimized content written around the keywords created for this client.
- The website’s design must also be SEO friendly with link building, and articles, blogs, and press release promotion.
- Other aspects include SEO consulting, social media optimization (SMO), and many more.
SEO comprises of decades of accumulated knowledge, it isn’t just about what’s inside a company’s website or how it’s designed; it is a growing science and a promising profession.
To obtain the wonders of SEO described in other segments only one condition must be met, the SEO must be done COMPETENTLY & CORRECTLY. This is where GEM’s SEO service comes into play.
GEM Agency is a leader in the race for more effective SEO techniques in UAE, GCC, and the Middle East. While most companies rely on trial and error to get their SEO right, GEM has a record of using vast knowledge and professional experience to foresee and avoid mistakes.
To understand what’s at stake here, we need to ask the experts, and GEM’s SEO team describes SEO as a two-edged weapon:
- An SEO plan that is not tailored to fit your niche and company can do more harm than good. GEM stays away from ‘one size fits all’ solutions, and dedicates enough time to study the client, their domain, and their competitors.
- When choosing keywords, a fine-tuned compromise must be made between the popularity of the keyword and its competition, you are looking for a keyword that people search for a lot, but few competitors are using. To achieve this, you need skilled experts aided by the latest SEO tools, you need GEM’s experts.
- Another point that distinguishes GEM is the awareness that keywords must be strategically chosen to stay effective for a long period of time, and not just for a short while.
- Keywords must be strategically placed within the content of the website, stuffing keywords and misplacing them can lead to serious negative results.
GEM’s adept experts can create content that is keyword-smart, thus magnifying the compatibility between your website and search engines.
Link development helps attract new visitors to a website, but this process must be done by creative and competent people. Ill-chosen, misplaced, or overused links can lead to visitors’ repulsion.
Content must be generated by creative and professional writers, to be exciting, concise, and interactive.
With hundreds of SEO techniques out there that vary between ethical and unethical, the last thing you want is to see your SEO investment Gone with the Wind because of techniques deemed unethical by targeted search engines.
Along with many other misuses, SEO must be done correctly, or not done at all, and we at GEM have carefully analyzed and nullified each of these mistakes in order to provide the best SEO plans ranging from website optimization to link building services including social media marketing.
The experienced professionals at GEM employ the best SEO strategies and techniques to promote websites and guarantee a perfect return on investment (ROI), bringing revenue from social, digital and promotional media as our SEO services work side by side with our Social Media Marketing (SMM) and Search Engine Marketing.
If you are confused about SEO, you are not alone, and our team is here to help, GEM Agency has worked with small, medium, and large companies to help drive their SEO campaign from A to Z. We adore client’s products/services as they are our own, all at well-calculated and reasonable prices with service packages that suit all demands.
Let’s summarize the GEM’s SEO benefits:
- Make your website search engine friendly, and book an advanced place in the search results list for a wide range of a well-chosen group of keywords that are guaranteed to stay effective for a long period of time.
- Build an internal and external link structure that aids the website in better fitting into the internet network.
- Generate an interesting content that is well written, useful, and entertaining.
- Increase website traffic, increase customers and increase revenue.
What do GEM’s SEO Services Include?
- Keyword creation, research, and analysis using cutting-edge tools and state of the art applications.
- Markets and competitor’s analysis.
- Content writing for websites and blogs.
- Content optimization according to the selected keywords and other SEO aspects.
- Link building and backlinks generating.
- Ad copywriting and PR.
- Creation of brands’ online awareness and increasing credibility.
- Incorporating our clients with each important step to ensure best levels of communication.