Search Engine Marketing (SEM)

Advertising through Search Engine Marketing (SEM) is an efficient online marketing strategy that gives your business greater visibility using Google or any other search engines or websites with high traffic.

GEM Agency provides a search engine marketing service that covers all types of link advertising such as pay-per-click, cost-per-click, pay-per-thousand-impressions, and many more. We also cover every major search engine and high traffic internet domain like Google Ads, Facebook Ads, and LinkedIn direct advertisement and sponsorship. All by using tools that are professional and customizable to every domain.

The idea is to make use of advertising services provided by search engines such as Google Ads or other paid advertised links. Paid-to-advertise links are displayed by Google at the top of a search results page. These paid-to-advertise links are different from the organic (non-paid) search result links, paid links appear in a distinctive manner, which attracts more attention, thereby generating more traffic towards this link.

Search Engine Marketing (SEM), is one of the most efficient online marketing tools to grow the business and rise above competitors. With the dawn of the 2000s, it became critical for any business to advertise online. The principles of online advertising do not differ from traditional advertising, the idea is to get your products/ideas in contact with as many people as possible, and since search engines are the crowded cities of the internet, SEM became a key player in online marketing strategies.

Read further to find out more about What search engine marketing is? What is the significance of Search Engine Marketing? How to spot a Google Ad? How to pay for Google Ads? Why can’t you do it yourself, and What do GEM’s SEM services include?

SEM is the process of increasing website traffic by purchasing ads sponsored by search engines such as Google, Yahoo, and Bing. The ads you’ve purchased will appear at the top of search results whenever a potential customer search for a phrase that matches the keywords in the ad you’ve purchased.

Search engine marketing’s main strength point is that it offers advertisers the opportunity to put their ads between the hands of enthusiast customers who are already searching for a product that is in your domain, this means they are ready to buy. This advertising strategy not only introduces your product to a lot of people, it introduces the product to people that are ready to buy.

To spot an ad sponsored by Google or other search engines, you need to notice that paid advertised link will always have a text displayed above, next, or under the search results as long as it matches the search query of the user, and it will be labeled as “ad”.


Since spotting a search engine ad is so easy, some might think that the majority of Internet users will ignore the links advertised by the search engine and jump directly to the organic (non-paid) search results, but studies show otherwise. Search engine ads generate high click rates, and the reason is that a sponsored search engine result takes you to a website that matches the search terms a user have entered, just as any non-advertised link. Sponsored links are only shown when they are built around keywords that perfectly match the users’ search query.


The most common method of payment for Google ads or any other search engine ads is called a Pay Per Click, or PPC. With this method, ads on Google are initially free but the clicks that the ad generates are billed depending on your budget and how friendly is your website to the search query. And the more popular the search engine, the more profitable the investment. Other payment methods involve Pay Per Call (PPC) where the charge is estimated by the number of clicks that generated a direct phone call. Lastly, we have the Pay Per Thousand Impressions, where you pay based on the number of impressions (times your ads are shown).

Search engines provide special tools that enable companies to easily advertise their links through search engines; Google’s tool that’s called Google AdWords is one example.

Just like all of these tools, Google AdWords is designed to provide detailed instructions on how to create a Google AdWords campaign, but it is designed for mass usage, while the tools provided by GEM can be professionally optimized and customized to every single business domain, which yields better results than ‘one size fits all’ tools. We conduct everything on your behalf saving you the trouble of getting familiar with the world of Google AdWords.

Another reason for needing GEM is that getting a good position for your paid links on search engines doesn’t only depend on the budget. To rank well on search engines, the ad’s content quality and the good choosing of keywords are important elements, this is why you need your SEM service to be handled by a company with a full set of compatible e-marketing services, a company that can achieve a perfect mixture of SEM and SEO to guarantee perfect ads ranking.

Get the terminology right:

AdWords is a program that Google uses to sell its advertisements globally. GEM’s tools can help you invest in Google-AdWords campaigns in simple steps. Our experts can give you advice on finding the proper Google advertising plan and takes into consideration the budget and the right keywords.

What do GEM’s SEM services include?

GEM’s Search Engine Marketing service covers all types of link advertising:

  • Paid-to-Advertise links.
  • Pay-Per-Click links, or PPC.
  • Pay-Per-Call links, where the ads are charged depending on the number of clicks that result in a direct call from a smartphone.
  • Cost-Per-Click links, or CPC.
  • Cost-Per-Thousand-impressions links, or CPM.

GEM’s SEM services covers every major search engine and high traffic internet domain:

  • Google and Google AdWords
  • Yahoo Search Marketing
  • Microsoft adCenter
  • Facebook Ads
  • LinkedIn Direct Advertisement and sponsorship