Marketing that is intended directly at a customer and which aims to produce and gain a computable reply.
Marketing that is intended directly at a customer at any place and which aims to produce and gain a computable reply form the customer. As a consequence of the increasing use of dedicated databases by advertisers in the direct marketing industry, direct advertising applications involving brochures, letters, vouchers, print ads, etc. and it like continue to expand.
Yet direct marketing can involve almost any medium provide it includes part of communication inquiring the customer to take some definite step (e.g. visit a website, call a phone number etc.) In contrast to many other marketing efforts, a major application of postal advertising to a company is the quite easy by which they can measure and classify customer response to particular Postal marketing campaign.
Organizations can be supposed to utilize an integrated Postal marketing tactic when they explicitly synchronize the use of multiple direct marketing approaches to increase response traffic in efforts to accomplish even greater marketing efficiency and also profitability.